MARKETING SERVICES
Marketing Services
Strategy first. Then every channel your audience actually uses.
It’s a pattern we see constantly: a brand that looks great on Instagram but loses traction on a website. Solid SEO pulling in traffic while social media tells a different story. Different agencies, different voices, zero coherence.
We built Salty Lavender to break that cycle. One team, one strategy. Every channel pulling in the same direction.
WHAT WE DO
Every channel, one team
Marketing Strategy & Consulting
Nine times out of ten, the problem isn’t marketing. It’s the absence of a plan. Someone launched a Facebook page, someone else started running Google Ads, and nobody checked whether those things were pulling in the same direction. We step in as your marketing department or work alongside whoever you’ve already got. Then you get a roadmap with actual timelines, workable budgets, and tangible benchmarks.
Learn more about strategy →Paid Advertising
Organic is a slow burn. If you need leads next month, paid is the answer. We’ve run campaigns on Google, Meta, LinkedIn, and TikTok. Each attracts a different buyer at a different stage. But here’s the thing people overthink: which platform you pick matters far less than knowing what a successful outcome looks like before you spend a cent. We start there. Then we spend every week tuning what most agencies launch and walk away from.
Talk to us about paid ads →SEO & Search Visibility
Page two of Google might as well be a graveyard. Nobody goes there on purpose. Our SEO work covers the technical foundations, content built around what your audience is actually searching for, and the off-site credibility that tells Google you’re worth ranking. Search is also changing fast. ChatGPT, Perplexity, Google AI Overviews. People aren’t just searching the traditional way anymore, and your site needs to show up everywhere it matters.
Talk to us about SEO →Social Media Marketing
An account with 300 posts and nothing to show for it isn’t a content problem — it’s a planning problem. Posting without a plan is just noise. The question is where your audience actually spends time. For some businesses, that’s Instagram. Others, LinkedIn makes more sense. We figure that out first, then commit. What gets measured is enquiries and conversions. Vanity metrics don’t pay the rent.
Talk to us about social media →Content Marketing
If your website vanished tomorrow, would anyone notice? If the honest answer is no, there’s a content problem. We create the content that makes your site a destination people come back to. Blog posts, guides, case studies, video scripts, email sequences. Everything tied to real search demand and real buyer questions. Not “publish and pray” content. Content built to pull in the people who are actively looking for what you do.
Talk to us about content →Media Relations & PR
Earned coverage still carries weight that paid ads can’t buy. A mention in the right publication lands differently than a sponsored post, because someone else decided you were worth writing about. We handle press releases, media outreach, journalist relationships, and the ongoing work of getting your business in front of the publications your audience actually reads. Not mass blasts to every journalist with an email address. Targeted outreach to the people who cover your space.
Talk to us about PR →Brand Design & Identity
We’ve lost count of businesses running on a logo that was clearly a PowerPoint job from a decade ago. A proper brand identity goes well beyond a logo file. It’s the visual system, the voice, the guidelines that make your business recognisable, whether someone finds you through a Google search or sees your van parked outside a client’s office. That consistency doesn’t happen by accident.
Talk to us about branding →Email Marketing & Automation
People have been saying email’s dead for fifteen years. The numbers keep disagreeing. Industry studies keep estimating the return on emails at roughly €36 to €42 for every euro spent, depending on the industry. Higher than any social platform. We handle welcome sequences for new subscribers. Recovery emails for abandoned carts. Monthly newsletters. Win-back campaigns for contacts who went quiet six months ago. All of it runs on automation once it’s set up. Few agencies treat this as a serious service. We think that’s a mistake.
Talk to us about email marketing →Traditional & Media Marketing
Screens aren’t everything. Print, outdoor, radio, direct mail — for businesses with a local footprint, these channels reach people your Instagram campaign never will. A well-placed billboard gets mentioned at the reception desk; a flyer survives on a fridge for months. We handle all of it, and we tie every piece back to your digital presence so nothing floats around disconnected.
Talk to us about traditional marketing →Analytics & Performance Reporting
Here’s a question most business owners can’t answer on the spot: what does it actually cost you to land a new client? Not a rough guess. The real number. If you don’t know, that’s where we start. Proper tracking first, then monthly reports written for humans. Short ones. The kind that actually help you figure out where your budget is working and where it’s being wasted.
Talk to us about analytics →Need more than marketing?
Marketing strategy is one piece. Your website, the automations that route leads into your CRM, the tracking setup that makes the reports actually mean something, all of that is its own world. We build that too.
And if you’re thinking about launching a podcast or running a webinar, we handle the full production side as well.
How We Work
Discovery
A call, a coffee, whatever suits. We learn about your business, your goals, what you’ve tried so far.
Strategy
Built specifically for you. Not a recycled template. If something in it doesn’t sit right, we rework it together.
Execution
Could be a website rebuild one month and an ad campaign the next. Depends on what the plan calls for.
Measurement
Monthly reports that tell the truth. If something didn’t work, we’ll say so.
Optimisation
What performed in March might plateau by June. The plan shifts if your market calls for it.
Frequently Asked Questions
Ready to Talk?
Tell us what you’re selling and what’s been frustrating you. We’ll tell you straight whether we can help or not.
Contact Us →